Our Vision

groundbreaking

American Made. American Owned.

Eagle Roofing Products is a division of Burlingame Industries, a California based privately held, family-owned organization that has been in the concrete tile industry for over 40 years. From these family roots, our business philosophy and vision have blossomed.

Founded over 25 years ago by Robert Burlingame, Eagle began operations in the fall of 1989 with one high-pressure concrete tile extrusion machine. Today, Eagle’s Rialto, California facility is the largest in North America. In addition to Rialto, we operate facilities in Phoenix, Arizona, as well as Stockton, California and Sumterville, Florida meeting the demand for concrete roof tile across the sunbelt states and the rest of the U.S.

Furthermore, Eagle has grown to eight design centers and a workforce of over 500 employees that are knowledgeable on not only concrete roof tile but regional trends and needs. Our expertise, coupled by our extensive array of profiles and colors, enables us to provide our customers with high quality concrete roofing products that are aesthetically beautiful, durable and environmentally friendly.

Over the years, Eagle has grown due to a philosophy that revolves around growing personal relationships. Our vision starts with our employees and is reflected in our relationships with our customers and our business partners. Having built a reputation as the preferred company to do business with, we listen to our customers and react quickly to satisfy their needs. Each and every person in our company is a Customer Service Representative – from our Sales and Marketing teams, to our Order and Shipping departments, to our experienced manufacturing staff, each Eagle Associate performs with the singular goal of customer satisfaction.

Eagle’s long experience in the roof tile industry and dedication to prompt personal response to its customers’ needs have resulted in a well-deserved reputation for quality and service – a reputation that is unmatched.

Eagle is customer service.

The Focus & Direction of Our Company

A vision statement expresses what the company wants to create of itself and the world around it. It is a picture of the future. It articulates our culture! It shows every Eagle Associate in the organization where we want to go, and what we will be like when we get there. Our vision gives shape and direction to our company’s future.

Vision

Eagle Roofing Products wants to be the company of choice for:
  • Our team members and their families
  • Our customers and their customers
  • Our suppliers

How do we achieve this every day?

By honoring our values and staying focused on our objectives.

Values

Safety

A job worth doing right is a job worth doing safely. There is no task or objective so important that the safety of any team member should be compromised.

Respect

We have trust and respect for Eagle Associates. We approach each situation with the belief that people want to do a good job and will do so, given the proper tools and support.

Integrity

We conduct our business with uncompromising integrity. We expect our people to be open and honest in their dealings with others to earn their trust and loyalty. As a practical matter, ethical conduct cannot be assured by written policies and codes; it must be an integral part of the company culture.

Teamwork

We recognize that it is only through effective cooperation between all of our people that we can achieve our goals. Our commitment is to work as a worldwide team to fulfill the expectations of our team members, customers, and others who depend on us.

Improvement

We know that by committing to continuous improvement and encouraging and maintaining a learning culture we will exceed our goals. Sharing knowledge and seeking knowledge from outside sources is the key to this success. Change is a permanent feature of all of our processes and procedures.

Performance

We focus on a high level of achievement and contribution. Our customers expect products and services to be of the highest quality and to provide lasting value. To achieve this, managers must be leaders who generate enthusiasm and respond with extra effort to meet customer needs.

Objectives

Communication

It is through open communication that our employees become a team and effectively serve our customers. Communication requires the ability to listen, understand and react.

Innovation

We create an inclusive work environment which supports the diversity of our people and stimulates innovation. Products, processes, procedures; there’s always an opportunity for positive change.

Eagle Associates

To help our Associates share in the company’s success which they make possible. To provide employment security based on their performance. To ensure them a safe and pleasant work environment; to recognize their individual achievements; and to help them gain a sense of satisfaction and accomplishment from their work.

Leadership

To foster initiative and creativity by allowing the individual great freedom of action in attaining well-defined objectives.

Goals

We set and clearly communicate agreed-upon goals, and work as a team to accomplish them.

Customers

To provide products and services of the highest quality and the greatest possible value to our customers. We strive to exceed our customer’s expectations, surprise and delight them as well, gaining and holding their respect and loyalty. EAGLE is customer service.

Suppliers

Our suppliers,whether material suppliers or financial institutions, must remain partners in our businesses. The same level of trust and respect must be extended to them as to our customers, as they represent an integral component of our success.

Paperless

Real time reporting leads to real life results. Our excellence must include a completely paperless business system capable of propelling our communication and customer service into the upper echelons of all businesses.

Focus

To participate in those fields of interest that build upon our technology and customer base, that offer opportunities for continuing growth, and that enable us to make a needed and profitable contribution.

Growth

To let our growth, either in revenue or process improvements be limited only by our financial performance and our ability to develop and produce innovative products and services that satisfy real customer needs.

Profit

To achieve sufficient profit to facilitate our company growth and to provide the resources we need for reinvestment and to share with team members that contribute to our success.

Citizenship

To honor our obligations to society by being an economic, intellectual, ecological, and social asset to each nation and each community in which we operate.

No Limit

There is no limit to what our team can do or where our team can go, if no one team member minds who gets the credit.

Eagle strives to be your company of choice. We’ve developed the sales and service teams and the products to meet your needs whether you are a Distributor, Roofer, Builder, Architect or Homeowner. Relationships are the core of our business.

Every customer is different. Every project is different. We understand. That’s what makes us different.

Distributors

Our Distributors make it all happen. Eagle knows that our success is interdependent, and we want to give you the tools and information that you need to be successful. Eagle provides:

  • Sales & Service Teams that help you get orders placed and product shipped
  • An eCommerce web site that can help to streamline and control your ordering process
  • Samples when you need them and displays for your showrooms
  • Critical Care – our stake bed drivers take care of last minute order emergencies
  • Product Knowledge training sessions
  • Commitment to our partnership; we won’t sell around you

Custom Home & Reroof Contractors

The small roofing contractor was our very first customer. As we expand in size and geographic coverage, the small roofing contractor continues to be our focus. Eagle provides:

  • Sales & Service Teams that understand your business
  • An eCommerce web site that can help to streamline and control your ordering process through your chosen Distributors
  • A loyalty program that rewards your purchases and helps to grow your business
  • Design Centers where you can meet with your customers to finalize the deal
  • Samples available when you need them
  • Critical Care – our stake bed drivers can help you take care of last minute product emergencies
  • Installation Training and Certification through the Tile Roofing Institute

Production Roofing Contractors

Our Major Accounts Team helps you run your business efficiently. Our Manufacturing Teams maintain production consistency and capacity to keep you supplied. Eagle provides:

  • A Sales & Service Team that understands your business and your schedule
  • Samples available when you need them
  • Critical Care – our stake bed drivers can help you take care of last minute product emergencies
  • Installation Training and Certification through the Tile Roofing Institute
  • A reliable and consistent product supply

Custom Home Builders

Eagle’s commitment to quality matches your own. We want to provide you with the products and service that keep you unique and successful. Eagle provides:

  • Sales & Service Teams that understand your business
  • Design Centers where you can meet with your homeowners to make color decisions
  • A list of installed addresses so that your homeowners can see real-life examples of tile roofs
  • A myriad profiles and colors to suit any project
  • Durability, beauty and a superior Warranty to offer your homeowner
  • Samples delivered when and where you need them

Production Builders

Our Major Accounts Team provides the means to get your homes noticed and sold. Our Manufacturing Teams maintain production consistency and capacity to keep you supplied. Eagle provides:

  • A Sales & Service Team that understands your business and your schedule
  • The largest product offering in the industry allowing you to make unique choices to differentiate your developments
  • Durability, beauty and a superior Warranty to offer your homeowners
  • Sample Delivery to your office
  • Competitive pricing
  • A reliable product supply

Architects

Design professionals need the right tools. Eagle provides them. We also have a dedicated Service Team that understands the needs of Architects, Designers and Colorists. Eagle Provides:

  • An Architectural Services Team to answer your questions
  • Product samples delivered to your office
  • CSI Specification
  • Product Photo Chips/Color Selectors
  • Architectural Binder
  • CAD Construction Details
  • Continuing Education Credits (coming soon)
  • Hatch Patterns/Photos for 3-D Rendering (coming soon)

Homeowners

Our customers’ customer. Eagle strives to provide homeowners with resources to assist them in making the best roofing decision. Eagle provides:

  • Toll-free numbers staffed by Eagle personnel to answer your questions
  • Sample delivery to your door
  • Design Centers located across the country so you can see product in person and have your questions answered
  • A durable and beautiful tile roof protected by a superior Warranty
  • A web site and brochures filled with information about Eagle, our products and things to consider prior to investing in a new roof